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What is the secret behind Hema’s simplistic design? You will learn about it if you click the image and watch…

Picture from

Click to watch the documentary “Het geheim van de Hema” (in Dutch).

After working at Hema in September 2012, I was thrilled to get a closer look at the bigger ideas behind the Dutch company. This documentary gives an insight in the expansion abroad and outsourcing of the production of clothes to China and Turkey.

Tweets (Dutch and English)