What is the secret behind Hema’s simplistic design? You will learn about it if you click the image and watch…

Picture from in-soo.com.

Click to watch the documentary “Het geheim van de Hema” (in Dutch).

After working at Hema in September 2012, I was thrilled to get a closer look at the bigger ideas behind the Dutch company. This documentary gives an insight in the expansion abroad and outsourcing of the production of clothes to China and Turkey.