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What is the secret behind Hema’s simplistic design? You will learn about it if you click the image and watch…

Picture from in-soo.com.

Click to watch the documentary “Het geheim van de Hema” (in Dutch).

After working at Hema in September 2012, I was thrilled to get a closer look at the bigger ideas behind the Dutch company. This documentary gives an insight in the expansion abroad and outsourcing of the production of clothes to China and Turkey.

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This Dutch documentary questions popular notions of beauty. Do women stop being interesting after a certain age? What can they do to reverse this proces? Should they take action?

Especially interesting are the answers people give to the question: “what is beauty?” Notions of beautiful and normal are mixing, into a situation in the standards go up and only the pretty are considered ‘normal’.

Picture taken from hollanddoc.nl

Best Before documentary

Tweets (Dutch and English)

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